Longhorn Sim Racing has named PitLane Systems its Official Broadcasting Partner and Gold Tier Sponsor for the Fall 2026 season. The partnership brings PitLane Director AC, a custom broadcast overlay package, and direct production support to the LSR crew that runs the league's race broadcasts.
A bit of a homecoming
PitLane started inside a Longhorn Sim Racing broadcast booth. I co-founded LSR during my first year at UT Austin, and the product exists because of problems I watched the LSR crew solve the hard way every race weekend — running OBS in one window, a camera switcher in another, timing overlays somewhere else, and missing half the action because nobody could be in four places at once.
Bringing PitLane back to LSR as the official broadcast stack closes a loop. The team that proved the problem is real now gets the product that was built to fix it.
What's coming to LSR broadcasts
Starting with the Fall 2026 season of the Lonestar Cup — LSR's multi-university Assetto Corsa league, with competing teams from schools like Clemson and Texas A&M, now entering its third season — every broadcast runs on the full PitLane Director AC stack with every feature unlocked: AI-assisted camera direction, the advanced broadcast overlay suite, and OBS automations all in one window.
On top of that, the LSR crew gets a custom overlay package built specifically for their broadcasts: a branded timing tower, lower thirds, and event graphics designed around how LSR actually races.
And on race day, we're hands-on: system setup, operator onboarding, and live production support straight from the team that built the software.
On LSR's side
The two on LSR's side I worked with most closely on this were Dylan Foley, Longhorn Sim Racing's President, and Bryan Reyes, Co-President and former Competition Lead. Bryan ran LSR's broadcast operations long enough to know firsthand the problems PitLane was built to solve, and that perspective shaped how the partnership came together. Dylan made it formal on LSR's side and gave the relationship the org-level backing it needed to actually mean something.
I'm grateful to both of them, and to the rest of LSR for the trust.
What it means for PitLane
This is PitLane's first named partner, and it's pre-launch. The value to PitLane isn't the logo on a sponsor sheet. It's the feedback loop.
A working broadcast crew running PitLane through a full collegiate season generates the kind of real-world product input that no closed-beta survey ever does. It also sets the shape of future PitLane partnerships: real value to broadcasters, real feedback to the product, and brand association that actually means something to the people watching.
What's next
The Fall 2026 Lonestar Cup season kicks off with PitLane Director AC running every LSR broadcast, the custom overlay package in production, and the partnership formally in place.
If you run a sim racing league or produce broadcasts and want to talk about something similar, reach out at gray@pitlanesystems.com.
Thank you to the LSR team for trusting PitLane with the broadcast. See you at the green flag.