Press
Press kit.
Everything you need to write about PitLane Systems accurately — boilerplate, facts, logos, and screenshots. For anything else, email gray@pitlanesystems.com.
Boilerplate
PitLane Systems builds broadcast production software for sim racing. Its first product, PitLane Director AC, gives a single operator the situational awareness and production control of a full TV crew — AI-assisted camera direction, professional broadcast overlays, and OBS automation in one window, purpose-built for Assetto Corsa league racing. PitLane Systems was founded in 2026 by Gray Marshall in Austin, Texas.
Fact sheet
- Company
- PitLane Systems LLC
- Founded
- March 2026
- Headquarters
- Austin, Texas
- Founder
- Gray Marshall
- Product
- PitLane Director AC — broadcast director software for Assetto Corsa
- Status
- Closed beta, ahead of public launch
- Recognition
- 2026 McCombs Entrepreneur Summer Fellow — Harkey Institute for Entrepreneurial Studies, UT Austin
- Partnership
- Official Broadcasting Partner & Gold Tier Sponsor of Longhorn Sim Racing (Fall 2026 Lonestar Cup)
Logos
Don't stretch, recolor, or add effects. Clear space of at least the mark's height on all sides.
Founder
Gray Marshall is the founder of PitLane Systems and a computer science student at the University of Texas at Austin. He co-founded Longhorn Sim Racing, UT Austin's competitive sim racing program, and works as a telemetry software engineer for Longhorn Racing, UT's Formula and electric vehicle racing teams. PitLane Director grew out of the broadcast problems he watched the LSR crew solve the hard way every race weekend.
LinkedIn·Headshot available on request: gray@pitlanesystems.com